Holiday Bowl 2024 San Diego. One of college football’s most exciting events, the directv holiday bowl, is returning to san diego in 2024, this year at the all new snapdragon stadium. The 2024 parade grand marshall was professional competitive eater joey chestnut.

San diego, ca — sports san diego announced today that the 45th annual directv holiday bowl will be played friday, december 27, at 5:00 p.m. Ahead of the game, holiday bowl organizers are hosting a number of events across san diego to get sports fans pumped, starting with the snapdragon bowl bash in downtown.